Partners Intouch

 

This month’s top tip comes from senior account manager, Alan Markham…

 

Create a media room on your website or blog that contains valuable information the media can use for stories and features. Include tips, advice, resources and a list of topics you have expertise about.

See how it's done at 
http://bit.ly/9GeteS

 

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If you have a communications project you’d like to discuss, please call us on
01904 610077 or
email Karen Nixon.

 

 

August 2010 

Last month we have mostly been…

…helping to launch one of the UK’s greenest buildings http://bit.ly/9PCSl6 
…going global with decapitated Romans
http://bit.ly/dmlUZF 
…signing up an estate agent, HR company and international human rights
   organisation as clients 
…getting shortlisted for a local business award
http://bit.ly/aRg3Uz 
…helping to get a horseracing training yard online
http://bit.ly/bCYEeP
 


PR superstars

We’re so chuffed we just had to tell you about our latest PRCA (PR industry body) audit, where we scored a whopping 95%! 

We don’t just put ourselves through the Consultancy Management Standard (CMS) audit every two years for the good of our health though; it’s to give our clients peace of mind that the quality of our client handling, business and financial systems has been independently checked and is up to scratch.

Only around 40 of the 1200+ agencies in the UK have the PRCA standard (and only seven in Yorkshire!), which makes us very proud.

And Francis Ingham, PRCA director-general, said: “CMS is the global stamp of PR professionalism. Very few agencies meet its stringent requirements, so it’s a mark of genuine excellence that Partners has been awarded this standard. It marks them out as one of the very best PR agencies."
 


Since we saw you last...

We know you haven’t heard from us in a while (have you missed us?)…but we haven’t been twiddling our thumbs!

We’ve been having fun helping the Royal Horticultural Society Harlow Carr Gardens in Harrogate launch a brand new eco friendly learning centre; working with a Wetherby finance expert to publicise a hot new contract (http://bit.ly/aBY4Kf) and helping Leeds charity Foundation mark its recent Best Companies achievements.

You might think this is a pretty eclectic mix of organisations and industries, but they’re all looking for regional media coverage for their achievements and new initiatives, and our media contacts and experience fit the bill perfectly.

Oh, and we also used those same media contacts to help Elland Brewery celebrate its 1872 Porter being named Supreme Champion Winter Beer of Britain at the National Winter Ales Festival (well, it would be rude not to!) http://bit.ly/dwuyjU.

Cheers!
 


One step beyond

We’ve joined forces with an event management company and fought off national competition to deliver and promote a technology event for Birmingham City Council.

The two-day Beyond 2010 event takes place in Birmingham in October and it’ll demonstrate the potential for digital technology to help deliver wider access to better public services at lower cost.  If you fancy going, check out www.beyond-2010.com.

Event management company Tailormade Conference Management (TCM) brought us in to pitch on the strength of our work promoting Venturefest Yorkshire since the one-day event for science and technology entrepreneurs first came to Yorkshire in 2004.

Tailormade MD Chris Wilson, who also leads the Venturefest Yorkshire event delivery team, says it was this ‘joined up’ approach and track record of successful collaboration that won us the Beyond 2010 tender:

“Bringing Partners into the bid process meant that we could meet both the event delivery and promotion elements of the brief. That’s not something every event company can offer, and when you combine it with our track record of working together on Venturefest, it gave us a strong competitive edge.

“Partners’ input has consistently delivered a great return for Venturefest. This year alone the campaign gave us a 160% return on investment, placed information about the event in front of 2.75 million people and helped attract 2,000 delegates in February.”

“Partners director Karen Nixon adds, “We’re seeing more and more collaborations like this, where specialists combine to create powerful teams with the strength in depth to deliver a fantastic service for clients."
 

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  105 The Mount, York, YO24 1GY, UK
  t. (+44) 01904 610077
 
www.partners-group.co.uk
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