This is B.I.G. - The Rise of Power Jeans.  We have Steve Jobs to thank for today's power jeans.  His uniform of Levi's 501s and a black turtleneck was synonymous with innovation in the '90s; now, in the tech world, says a recent Wall Street Journal article by Christina Binkley.

Power jeans are increasingly common in high-ranking business and political circles. Indeed, jeans are now a legitimate part of the global power-dress lexicon, worn to influential confabs where the wearers want to signal they're serious—but not fussy—and innovative, the article continued. The look started with the young, but has crossed into gray-haired circles.  Jeans are recruiting new fans among even dressy executives.

Even before the Wall Street Journal article was published on October 28, The B.I.G. Summit attendees were encouraged to leave their business suits in the closet, break out of the corporate mold and come to the Summit in the comfort of their favorite blue jeans.  From the unique staging of the Summit’s general sessions to the casual and creative atmosphere, we want to extend the comfort zones and open the minds of our guests to new possibilities for themselves and their businesses.

Binkley says, “Chosen well, jeans can suggest the wearer is confident and modern. Traditionally cut blue jeans carry a whiff of the laborer about them, so denim on a leader suggests a willingness to roll up the sleeves and dig in. There's also something of the rebel in a pair of jeans – think James Dean and Marlon Brando. In the boardroom, that can be read as creative.”

Click here to access the Wall Street Journal in its entirety.  And then . . .

Register Today for The B.I.G.* Summit – Business Innovation & Growth, Thursday, November 19, 2009, at the Hilton Orlando.  Ticket prices are just $89. 

Visit www.orlando.org/big for more information and to register online.

Orlando Regional Chamber of Commerce
The Orlando Regional Chamber of Commerce is one of four lines of business of the Central Florida Partnership. A “Five-Star Chamber” - the highest level of achievement awarded by the U.S. Chamber of Commerce - we are positioned to serve the growing needs of businesses and entrepreneurs throughout the Central Florida Region.

Working together with BusinessForce (Public Policy Advocacy), myregion.org (Regional Research & Resolves) and Leadership Orlando (Regional Leadership), the Central Florida Partnership is moving “Ideas to Results.”

For additional information, visit:  www.orlando.org